How to Write a Cover Letter That Actually Gets Read

Why cover letters still matter in 2026

Despite "optional" labels, cover letters increase interview rates by 30-50% in the UK and US markets. They are a hiring manager's fastest way to differentiate strong candidates from generic applicants.

The 3-paragraph formula

Paragraph 1 — the hook (50 words). Open with something specific to the company: a recent product launch, a news story, an article their CEO wrote. Avoid "I am writing to apply for…"

Paragraph 2 — your fit (150-200 words). Two or three measurable achievements that map directly to the job description. Use the X-Y-Z formula. Show, don't tell.

Paragraph 3 — the ask (50 words). Clear next step: "I'd love to discuss how I'd approach the first 90 days. I'm available for a call any time this week."

What never works

• "To whom it may concern" — research the hiring manager's name
• Restating your CV in paragraph form
• Generic phrases like "team player" and "results-driven"
• Anything over 350 words
• Talking about what you want, not what you'll bring

Examples by role

For role-specific templates, Crafting Compelling Staff Engineer Cover Letter Examples to Land Your Dream Job browse our cover letter library indexed by job title.